Why I Picked These 5 Pieces At My Store

Please Don’t Tell is full of one of a kind pieces which to the fashionista are a second skin. Since fashion is a form of expression, there are a lot of times when I’m questioned about the pieces I choose or how I choose them. There’s no process, just a form of instinct that simply knows what people might like, but like art, there’s also a story behind most pieces that we curate. Here are 5 pieces from the store and the secret stories behind why I picked them:

roberto Earrings 1

  • Guacamaya Earrings: When I was a little girl I had a finca, which is a form of estate,  in Colombia. We had lots of animals there, including four rescued macaws. I still remember approaching them and admiring their beauty, which can become obvious in Colombia, a country considered one of the richest in biodiversity. The macaws eventually recovered and became part of the family. One stood out, his name was Roberto and he was very funny in a lot of ways. He loved to drink hot chocolate, he would chase us everywhere and spent time inside of the house, he acted like one of the dogs, and didn’t get along with other macaws. When I got a hold of  Jetlagmode’s earrings they brought back lots of memories, I had to have them at my store.SBAG_TEAL_BIRD_02_2048x2048
  • Every Baggu bag there is: I recently went to New York City and spent lots of time with my friend from school, Ajaie Alaie (You can read about the experience here). I was very inspired by her and all the New Yorkers who seem to have a better understanding on sustainability than us here in Miami. They carry reusable bags everywhere, the thought of buying a plastic bottle wouldn’t even cross their minds, and most of them spend less, buy less, consume less. Daniella introduced me to Baggu and I haven’t used a plastic bag since. They are super stylish (you can pick cool patterns that go with your outfits) they can carry 50  pounds, and the best part is that you can pack them inside your purse and never forget them at home (like we usually do with all reusable bags) It’s a product that I’m very proud to be carrying at my store. image_2e71e61f-b8fe-4c1c-820f-469f8b253a71_1024x1024
  • The Simona beret: I’ve always said that if you are going to own a hat, or wear a hat, it has to be a well made one made from high quality materials by actual hat makers. Sure you’ll spend a little more, but it will be a piece that lasts for decades. When i saw the Simona beret I fell in love. It’s made from felted wool (the good stuff) and it was made in the Basque region of Spain, an area that traditionally has been known for making the hats. An ultimate fashion statement, but properly made for people who truly love to own precious statement pieces. BAISER-BEAUTYFESTO-BODY-OIL_1280x1280
  • Baiser Beautyfesto Oil: I’m crazy about anything with roses, flowers or that screams femininity. I’ve worn a roses perfume forever, and I even wanted to name one of my daughters Rosa (rose in spanish). So it was a total no brainer that when the girls at Baiser shown me the body oil, I instantly fell in love. The smell is pretty floral, but not overwhelming, and I swear there’s something about it that really does make your femininity explode! I use this after my shower, in small quantities, and sometimes, if the day is too hot use a tiny bit as perfume. image_56381228-fea5-4d16-87fc-fb56f0877870_1024x1024
  • Anything that alings my chakras: As many of you guys know, we carry lots of pieces from Ajaie Alaie, which feature magnets and chakra oriented designs. I’m not very familiar with the subject, I just know that there’s something about these pieces that create a calming aura in me. I’ve always been a very anxious person, so sometimes little reminders to be calm, or open my heart, or relax, really help. I wear Ajaie Alaie pieces a lot, love them for that subtle elegance, because as a stylist and buyer, sometimes I really do become overwhelmed with trends, and want to wear simple and elegant clothes instead…

Sustainability Wednesday: 5 Products That Help You Use Less

If you read me, you know I had a big change recently regarding the environment. It has always been in me, but for some reason I was sucked in into a different person than my true self. I had become very consumerist, and mindless in a way. They say that your true self always shines through, and even though I was becoming more and more successful with the store, inside of my heart I felt that I needed to make my store sustainable or I wouldn’t be completely happy with it. However, like all transition to old habits, its not that easy…

Firstly, adjusting to new habits can be a challenge; I bet you, like me, forget to take your reusable bags with you (I mean, who doesn’t?) Secondly, and very sadly, the U.S is not very environmentally conscious, so the system is set up in a way that it’s very easy for you to fail: Plastic everywhere, high paced life, disposable everything, cheap everything, I could go on… add kids to the equation and sustainability becomes more of an ancient challenge in your mind. In the spirit of helping someone who like me might not want to continue to destroy the planet mindlessly, here are some products that help you consume less:


  1. The reusable straw: I always ask waiters to bring my kids a normal cup, not a plastic cup, sometimes they know a mess is coming their way, and I know that too… However, avoiding the plastic straw sometimes seems impossible. I realized, even if I didn’t want to, sometimes I ended up using one. That’s when I decided I needed a reusable straw: comes in Amazon to save us! Love These because they are stylish and because with 8 of them, I’m sure I’ll manage to avoid straws for myself, and the whole family! SBAG_TEAL_BIRD_02_2048x2048
  2. The Reusable Bag That You Actually Re-use: My friend introduced me to Bagguu and it was love at first sight. First of all, you get to actually carry one thousand things in it, I’m not kidding, these are huge! They are very light weight and they fold in a square, perfect to carry with you anywhere. They are also stylish, I carry 3-5 in my bag, and use then according to my outfits. What I love the most, is that they are so light weight I carry them in my bag without even noticing. xotchilt-transitionalskirt-cropdelacrop-4Photo courtesy of Ajaie Alaie
  3. Mesh Bags: These are lifesavers when grocery shopping. I’m not going to lie, I tend to forget these a lot but I do give them other uses. The mesh bag is perfect to keep produce, wash delicate lingerie, and I even use them as ziplock bags! The best part is that once you get into the habit of carrying these with you, you avoid the nasty lightweight supermarket bag to put your produce in. I never bought this, because I shop so much in Ajaie Alaie, and every single one of their products comes packed in those… but if you need them asap, you can buy them on Amazon. american-beauty-gif
  4. Reusable Cutlery: I eek at the thought of disposable cutlery. It’s one of those single use items that truly breaks my heart, you eat in 20 minutes, and then the fork sits on this earth for more than 200 years. Channel your inner frenchy and bring your cutlery with you everywhere! I use mine all the time, and I’m will always surprised at how much disposable forks I used to use in a week. You can buy them on Amazon as well. Click Here for mineNMHBFK1_mu
  5. The reusable water bottle/mug: My favorite bottle is the S’well, it keeps water cold for 24 hours or liquids hot for 12! and it has an easy to clean design, love this one because I can use it for coffee, or water… The best part? you’ll see how much money you’ll save once you start using a reusable bottle/mug. Love how stylish it looks, and all the colors it comes in!

Like all transitions, this one is not easy, but once you get a hang of it, you’ll love your new  eco friendly self 🙂 Hope this products help you reduce your waste ❤

Why I Keep My Jewelry Displayed Like A Store

One of the things that people love the most about Please Don’t Tell it’s all the different displays, I’m always told our store feels inspiring. I love to see how people spend time looking and hunting for pieces that truly mean something to them. Seeing how people react to my displays, has inspired me to create more romantic spaces at home.

As you know from my previous posts, I’ve been going through slow house transformation. It started with my room, you can read more about it here.  And although it has taken me a while, I’m very happy every time I complete a little project. This time I set to organize my jewelry, I wanted to display it like I do in my store: visible, organized, and inspiring.

Here are some cute ideas that I’m using at home, these help me keep everything on the same place, but also visible. I organized earrings, pins and hair pins in velvet tapes. This is great even for traveling… take a look below and leave me your comments…

DIY Jewelry


I love to use gold mirror boxes, I use them around the store and my home as well. It helps me to have clear glass to make quick decisions on what to wear in the mornings without having to look for specific pieces for hours. You can buy these at West Elm.



I created this little feminine corner with a pink quartz (my favorite stone), the beautifesto book which I love to to read again and again, and my favorite candle with the roses scent from Ralph Lauren. This is a little corner that reminds me to be grounded and in touch with myself. 

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All of these small changes are definitely helping me create a space that feels more inspiring (which is great now that I’m back at designing and creating)  I’m not going to lie, it has taken a while to make these small changes, but every time, I feel like I’m surrounded by only things that I need and that I like, no extra baggage, makes room for a more inspiring life. It’s a mentality that I’m trying to carry not only for the things that surround me, but also for the people, feelings and situations in my life.

I hope you like these and find inspo to create your little feminine corners all around!




Stylist Newsletter: All About Sustainability

If you follow me on Instagram you know that I’ve been going through a transition to make Please Don’t Tell into a sustainable, eco conscious and ethically-made only website and store. Although it has been a little hard, competing with prices, and other issues that arise when you decide to transform a brand, I feel like I have a responsibility to the planet that I’m leaving my children. The decision is done, we are working towards a sustainable brand, it might take months, but we will be green.

In order to find more sustainable designers, boutiques and more, I headed to NYC with two of my best friends (who happen to be amazing ethical and Eco conscious designers) and decided with them we were going to help each other find the best resources and ways to transform our brands into sustainable brands.

sustainability in fashion Latin american designers boom

The trip was and amazing learning experience for sustainability, but the absolute highlight, was actually getting to know the people who are going to make our collection a possibility. Our own collection will be ready to buy on our site starting September 2018. The collection will be ethically made in a factory in India that employs sustainable and eco conscious methods, working in traditional Indian techniques. In addition all the fabrics are chosen in an eco-conscious way, thinking of resources and materials that are not harmful to us or the environment. I will talk more about each fabrics later on but in general, a collection that is designed thinking of the planet, avoiding mass production, waste and human rights violations, in my mind, the right way to make fashion.

Lastly, we are introducing very soon our new reusable bags! This will avoid the use of single use plastic (or paper) which is so destructive to the planet. Our bags will be launched very soon, also ethically made in India, from eco conscious waste fabrics.

My trip to NYC was so important. Sharing with other amazing women the power and important duty we have to protect earth was simply inspiring, meeting directly with the people who will be making our clothes, talking with them about sustainable options and coming up with solutions to the fast fashion alternatives was truly a special moment.

Can’t wait to show you more!


Outfit Ideas: French Riviera Chic

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We have a current obsession: crop tops, high waisted bell bottoms and oversized cesta bags! Paired together with statement earrings (ours are super light, and trust me, that’s an important fact.) and you are ready for the Riviera!!! (No worries, no tickets necessary!)
Read on for some important fact about the making of your clothes:
– The Crop de la Crop top is a favorite at our Aventura Mall pop up. By Ajaie Alaie, this top is not only made from eco consciously, it also is ethically made. All of Ajaie Alaie pieces carry a magnet meant to align your chakras.
– The Fan earrings, are super light, but perfect to make a statement. Handmade ethically in Colombia, these earrings are a must if you want to tap into the statement earrings trend, but can’t stand heavy pieces or are more of a classics kind of girl.
– Our Cesta bag, is the perfect summer companion! Very oversized it truly can fit all your beach and summer essentials.
– The Sky blue pants: Perfect fabric, perfect fit. Need we say more?
Use the code: POPUP for 20% off while we relocate to our new pop up location at the Aventura Mall

My Room Makeover

Recently, my space felt really overwhelming and disorganized, it just didn’t feel like myself. I decided enough is enough, and within a weekend I did some simple changes that completely transformed my space. Not too expensive, and something you can definitely pull off yourself! Take a peek at the before and after photos below! And details on how to DIY.


A couple of months ago, I decided to paint the room with Benjamin Moore’s China white, and choose a gorgeous floral wallpaper inspired by Marie Antoinette (one of my favorite historical figures). The room didn’t receive lots of love afterwards, but adding the wallpaper instantly added a touch of glamour.


I then added a little metallic basket from Anthropologie to put all my knitting projects, that way they are not floating around. And it creates a nice and personal space for my stuff.

carolina benoit room decor

I added a little feminine corner, a pink quartz, which is said to open ones heart, and the baiser beautyfesto book, and a Voluspa mokara candle, my favorite scent. Adding personal details gives the room a little personality, the key is not to overdue it to the point it looks disorganized and hectic.

Carolina Benoit room decor

I keep a trinket tray by my nightstand, (lots of book) and the Baiser beauty oil, which I like to put in my hands right before going to bed.


My bed definitely needed a makeover. Before, I only had a comforter and two pillows. I looked pretty simple.  I wanted to really create a more beautiful space, so I added some pink velvet touches and pillows and a quilt with texture to create a more comfy and romantic look.


The last thing I did was restore this piece of furniture with my friend from @divicreacion. Since the day I bought it I always felt it looked very fake and the color was not right against my decor. It just felt completely out of place. I loved the concept of having a bunch of drawers, but not the color (see the last picture) So together with @divicrecion we designed and restored this piece using as inspiration the knobs from Anthropologie. The process took 3 days and now I feel like my room really does feel like my own!

Any thoughts? Take a look at the before and after and let me know 🙂

Fostering Creativity On My Kids





Carolina Benoit Miami fashion mommy blogger entrepreneur


When my girls were born, it mesmerized me how clean we come into the world and how every single day shapes us. From the moment we are born conditioning starts to happen and it can either damage or flourish our creativity. As a creative person, and someone who appreciates art, I’ve focused a lot of my energy in awakening a very important aspect of creativity: curiosity.

The girls were naturally curious, and I quickly realized how adults around me, and even friends were kick to stop the girls’ curiosity in an effort to protect them from dangers. unknowingly they were stopping a very natural and fun process that we can only have when we are kids. These are the ways I foster creativity on my kids, my methods are non conventional for a millennial but I feel like although sometimes I’m strongly criticized, my instinct tells me I’m right:

  1. I allow a mess: I allow my kids to paint on the walls, I allow them to paint themselves, I allow them to paint their dolls, I allow them to play with food and to use my makeup. Funny thing is, they paint the wall once or twice, then they are not interested and go for the papers. I’m not saying I allow them to destroy everything, but I do let them freely explore with art.
  2. I encourage outdoor activities daily: I usually have to take a very active role when we are outside, which after work can be a little tiring, but my girls love it. We do butterfly hunts where we have to count how many butterflies we see, or we collect leaves, we spy on snails. It might seem silly, but by doing so they are learning to be mindful and by default, I am too!
  3. I encourage them to dress themselves and choose their clothes: Naomi usually chooses her own outfits. Sure sometimes they are horrible, but she expresses herself through fashion. She probably likes something that you are not seeing because of your own conditioning. flowery pants with striped glittery shoes and a rainbow of colors? bring them on.
  4. As babies I allowed a lot of freedom: My older relatives were against me with most of my parenting choices, but the hardest for them was to let my kids roam freely. I’m not going to lie, it was scary. For example I allowed my babies to open and close drawers, knowing that it will come a day they will scream in pain at a hurt finger. But results were magical, if they made a mistake, they quickly learned and never tried again. I was always silently watching, keeping them safe, but allowing them to explore freely.
  5. I involve my kids in my favorite activities: I love to paint, knit, work… and I have always involved my kids in everything I do. Sometimes they show interest sometimes they don’t. Showing them my work-space, what I do, makes them try to emulate, almost as if they were inspired by what I showed them. To this day, Naomi puts her clothes on the floor and creates little outfits, just like I do for my store’s instagram page. That’s really cute.
  6. I don’t force them into activities: Naomi was doing amazingly in ballet, the teacher kept telling me she was a natural. I personally had a childhood frustration, I loved ballet, but could never practice. However, Naomi was miserable before and after class, she hated how strict it was. I quickly realized it was not for her. Same with Frida, I love to walk barefoot on the grass, but when I did that with Frida she quickly jumped on me and started crying, our kids deserve to be heard when they say No.
  7. I’m not big on rules: Sure there are rules at home, but we are pretty relaxed and go with the flow. sometimes it gets hectic, but to a child it also feels liberating to not hear no all the time. There are very important rules, that we never break, but our days consist of measured happy freedom.

I hope you could relate to some of these! and if you have more tips comment below! Would love to hear more!

Wearing Miu Miu flats, French Allure Set (Sold out at pdt)



Glam Up Your Work Outfits

Carolina benoit fashion miami style stylist

So many people come into my store and ask me: “but how can I wear this?” Pointing to the super silky or metallic pieces that seem to be exclusively worn at cocktail parties, but I got a way to wearing fancy pieces to the simplest get togethers. Call me extra, but I´ve found that I enjoy the most when hidden behind a huge tulle bomb.

Anyways, new year new you! Head to the office on Monday wearing some metallics, mix them with denim or leather and a tee to tone them down. Add some chunky jewelry and a silky scarf with a touch of your favorite perfume and promise to yourself to bring your glam and glitz back!

Leather jacket here, pleated skirt here, olive turtle neck here, shoes (sold out, similar here,) bracelets + scarf vintage.

Photos by Felipe Benoit

Fashion stylist and girl boss entrepreneur Carolina benoit from please don't tell
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Le Specs Gucci fashion style modest
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